Entrepreneurs define partnerships as a form of legal business operation between two individuals / institutions or more that share management and business benefits. As an illustration, we may still remember how Apple and IBM began running partnerships in their business. The two tech giants who have been involved in this competition have started their partnership a few years ago.
In 2015, the partnership both produced one hundred applications running on iOS devices. Then, in early 2018, these two companies were increasingly “intimate” by announcing their steps to combine IBM Watson machine learning with Apple Core ML to make business applications on Apple devices smarter.
This example is one of the stories of legendary partnerships carried out by two giant global companies. Basically, partnerships can also be a strategic choice for businesses with the aim of filling in the blanks that are owned / experienced by both expertise and budget companies.